Business support
& growth
Helping startups and SMEs turn ambition into action through diagnostic-led coaching, mentoring and practical business advice.
OPEN TO MY NEXT OPPORTUNITY
Helping businesses
find their next
chapter.
And ready for mine. I’m Bruce McLeod, a digital adoption & business growth adviser who brings people, ideas and opportunities together to help businesses move forward.
West Yorkshire based. UK-wide possibilities.
A PEOPLE-FIRST APPROACH
EXPERIENCE WITH PURPOSE
Ideas into action.Potential
into progress.
into progress.
15+ yearsof helping businesses grow
People. Partnerships.Real possibilities.
EXPERIENCE THAT CONNECTS
Startups & SMEs
Public & private sectors
People & partnerships
01 / A LITTLE ABOUT ME
A commercial head.
A people-first heart.
I help businesses understand where they are, see where they could go, and take the steps to get there.
As a professionally qualified business adviser, I’ve spent over 15 years supporting hundreds of startup, early-stage and SME businesses across the East Midlands and West Yorkshire.
My experience spans blue-chip companies, running my own business and delivering government-funded support. That mix gives me a practical understanding of the challenges business owners face — and the relationships, tools and confidence they need to grow.
15+years in business support
Hundredsof businesses supported
One focushelping people move forward
02 / EXPERIENCE
A broad perspective.
Practical experience.
From commercial environments to publicly funded programmes, I bring a connected view of what businesses need.
Business support
Programmes
& partnerships
Delivering government-funded programmes, consistently exceeding output targets and building trusted relationships with universities, local authorities and funders.
Commercial
& hands-on
Key account and sales management experience with O2 and T-Mobile, alongside the first-hand perspective that comes from running my own business.
Looking ahead My current contract with UMi Commercial concludes at the end of October 2026. I’m exploring where I can make a difference next.
Let’s connect03 / WHAT I BRING
The right skills.
A joined-up approach.
Strategic thinking, practical tools and a genuine interest in the people behind the business.
Particular experience supporting innovative health and wellbeing businesses, and encouraging digital adoption to improve efficiency and profitability.
Business growth & development
Organisational development · Business development · Marketing · Business Model & Value Proposition Canvas
Coaching & people
Diagnostic-led coaching and mentoring · Thomas International DISC profiling · Senior stakeholder engagement
Programmes & funding
ERDF and government-funded programme management · Bid, grant and funding applications · Stakeholder relationships
Digital & AI adoption
Digital and AI adoption support · CRM systems including Microsoft Dynamics and Daylite
04 / KIND WORDS
Good work starts
with trust.
LinkedIn recommendations from the people I’ve supported. Their experiences, in their own words.
12 recommendations · Take your time to explore.
05 / THE NEXT CHAPTER
Have an opportunity
in mind? Let’s talk.
If you’re hiring, know someone who is, or think there’s a way we could work together, I’d welcome a conversation.
Based in West Yorkshire
Open to roles across the UK, including relocation
for the right opportunity.
INTERESTED IN OPPORTUNITIES IN