DIGITAL ADOPTION & BUSINESS GROWTH

Helping businesses
write their next
chapter.

I’m Bruce McLeod, a digital adoption and business growth adviser who brings people, ideas and opportunities together enabling business success.

Based in West Yorkshire.

A PEOPLE-FIRST APPROACH
Ideas into action.Potential
into progress.
15+ yearsof helping businesses grow
People. Partnerships.Real possibilities.
EXPERIENCE WITH PURPOSE
EXPERIENCE THAT CONNECTS

Startups & SMEs

Public & private sectors

People & partnerships

01 / A LITTLE ABOUT ME

A commercial head.
A people-first heart.

Bruce McLeod smiling, wearing glasses and a suit

I help businesses understand where they are, see where they could go, and take the steps to get there.

As a professionally qualified business adviser, I’ve spent over 15 years supporting hundreds of startup, early-stage and SME businesses across the East Midlands and West Yorkshire.

My experience spans blue-chip companies, running my own business and delivering government-funded support. That mix gives me a practical understanding of the challenges business owners face — and the relationships, tools and confidence they need to grow.

15+years in business support
Hundredsof businesses supported
One focushelping people move forward

02 / EXPERIENCE

A broad perspective.
Practical experience.

From commercial environments to publicly funded programmes, I bring a connected view of what businesses need.

01

Business support
& growth

Helping startups and SMEs turn ambition into action through diagnostic-led coaching, mentoring and practical business advice.

02

Programmes
& partnerships

Delivering government-funded programmes, consistently exceeding output targets and building trusted relationships with universities, local authorities and funders.

03

Commercial
& hands-on

Key account and sales management experience with O2 and T-Mobile, alongside the first-hand perspective that comes from running my own business.

03 / WHAT I BRING

The right skills.
A joined-up approach.

Strategic thinking, practical tools and a genuine interest in the people behind the business.

Particular experience supporting innovative health and wellbeing businesses, and encouraging digital adoption to improve efficiency and profitability.

01

Business growth & development

Organisational development · Business development · Marketing · Business Model & Value Proposition Canvas

02

Coaching & people

Diagnostic-led coaching and mentoring · Thomas International DISC profiling · Senior stakeholder engagement

03

Programmes & funding

ERDF and government-funded programme management · Bid, grant and funding applications · Stakeholder relationships

04

Digital & AI adoption

Digital and AI adoption support · CRM systems including Microsoft Dynamics and Daylite

04 / KIND WORDS

Good work starts
with trust.

LinkedIn recommendations from the people I’ve supported. Their experiences, in their own words.

16 recommendations · Take your time to explore.

A big thank you to Bruce McLeod and the Digital Knowledge Exchange team at UMi for their support with Leodis Coffee over the past few months. From our first call in August, Bruce took the time to understand how we operate as a business and where digital tools could make a real difference. Our Digital Health Check evolved into a clear, practical Action Plan, along with a valuable SEO audit of our website. The biggest impact by far has been Bruce’s guidance on using AI, particularly setting up scheduled tasks to automate key business processes. We now use AI to automate sales reporting, analyse customer data, and monitor route planning and efficiency across our field-based teams. Tasks that used to take up a significant part of my week now run in the background, saving me hours of work and giving us better insights to make informed business decisions. That’s time I can put back into growing Leodis Coffee, supporting our team and looking after our customers. Bruce has also pointed me towards the right AI training resources so we can continue building on what we’ve achieved. His advice is practical, jargon-free and focused on delivering genuine value to a small business. If you’re a business owner in Leeds or Yorkshire looking to make better use of digital tools or AI, I’d highly recommend getting in touch with the Digital Knowledge Exchange team. Thanks again, Bruce. It’s been great to see the difference the right guidance and technology can make!

Wayne Richardson

Leodis Coffee Ltd

01 / 16

05 / LET’S CONNECT

Helping your business
move forward. Let’s talk.

Whether you’re exploring digital tools, developing your business or bringing a programme to life, I’d welcome a conversation about how I can help.

View my full experience on LinkedIn

Based in West Yorkshire.

AREAS OF EXPERIENCE

Business supportProgramme managementStakeholder engagementDigital adoptionEnterprise educationBusiness development

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